PUBLICATIONS

Podcast Interview: The MACH Alliance Podcast

EMMA - THE SLEEP COMPANY IS ONE OF EUROPE'S FASTEST GROWING SCALE-UPS

Having reached the limits and challenges of their legacy system, a solution was needed that would carry Emma's vision forwards - Emma's Commerce Operating System (EmmaCOS). In the MACH Alliance podcast, CTO Andreas Westendörpf joins Sonja Keerl to discuss the journey and outcomes moving a triple digit million € business to a new platform built on the principles of a modern composable commerce architecture.

08/2022 online on machalliance.org, Apple Podcasts, Amazon Music and Spotify

Conference Speaker: MACH One Fireside Chat

FROM MONOLITH TO MACH - HOW EMMA SLEEP USES MACH FOR HYPERGROWTH, ONE NIGHT AT A TIME

Andreas Westendörpf and Jamie Cairns up on the #MACHONE MACH Alliance stage talking through Emma - The Sleep Company's journey from Monolith to MACH.

06/2022 in London (UK)

Conference Speaker: OMR Festival 2022 Masterclass

HOW TO CRACK THE BILLION EUR REVENUE - ONE NIGHT AT A TIME.

Your leap into #ComposableCommerce is possible – If you take bold decisions, value opportunity over risk and iterate quickly.

05/2022 in Hamburg (Germany)

OMR 2022 Masterclass Emma.mp4
Google Drive Video

Publication Interview: Internet World

WARUM EMMA AUF COMPOSABLE COMMERCE SETZT

Der Matratzen-Händler Emma verabschiedet sich vom alten Shopsystem und richtet derzeit eine komplett neue IT-Architektur ein. CTO Andreas Westendörpf erläutert, warum Emma auf einen modularen Ansatz setzt.

05/2022 online on internetworld.de

Digital Publication

Podcast Interview: Innovators in Commerce & Delivery

WHY NOT BOTH? HOW TO REINVENT ONLINE & OFFLINE SALES

Disrupting an industry doesn't just mean making purchases easier online. In many industries, the vast majority of sales are made offline. Innovation happens in both realms — and to neglect either is a mistake.

That’s one of the key insights Andreas Westendörpf has learned innovating the way consumers interact with sleep brands during his time as Chief Technology Officer at Emma - The Sleep Company an organization offering state-of-the-art sleep solutions, online and off.

Join us as we discuss:

  • How to leverage modern digital tools to disrupt an industry where most purchases are made offline

  • The complex problem that selling optimal sleep poses

  • How Emma see agility in their organization and industry

04/2022 online on Apple Podcasts and Spotify

Spotify Podcast

Press Announcement: MACH Alliance

ANDREAS WESTENDÖRPF ANNOUNCED MACH AMBASSADOR

MACH Alliance is excited to welcome its newest ambassador: Andreas Westendörpf, Chief Technology Officer of Emma – The Sleep Company.

MACH Alliance ambassadors are individual industry leaders who actively support and contribute to advance MACH technology, who drive adoption for the most advanced tech standard and those who deliver great results.

Looking forward to the knowledge & idea share with Andreas, especially around MACH adoption in e-commerce.

03/2022 online on machalliance.org

Website

Publication Interview: Location Insider

EMMA - THE SLEEP COMPANY: WIE SICH DER D2C-CHAMPION TECHNOLOGISCH NEU AUFSTELLT

Erst 2013 gegründet, ist Emma – The Sleep Company aus Frankfurt auf dem besten Weg, die wichtigste Marke der Welt im Bereich Schlafen zu werden. Egal ob Matratze, Kopfkissen oder Boxspringbett – Verbraucher auf der ganzen Welt kaufen mittlerweile Schlaf-Produkte von Emma. Fünf Office-Standorte auf mehreren Kontinenten und ein Umsatzanstieg in 2020 von 170 Prozent auf 405 Millionen Euro sprechen für sich. Um sich für weiteres Wachstum zu rüsten, führt Emma derzeit ein Replatforming seines Commerce-Systems durch und nennt es Emma Commerce Operating System, kurz Emma COS. Der CTO Andreas Westendörpf stellt es uns vor.

01/2022 online on locationinsider.de

Publication Interview: Intelligent-SME.tech

EMMA - THE SLEEP COMPANY RISES AND SHINES WITH MODERN E-COMMERCE SOLUTIONS

Emma - The Sleep Company, a leading direct-to-consumer sleep brand, has selected commercetools and Fluent Commerce to provide a new E-Commerce platform for its rapidly growing business, ensuring it can not only meet customer demands but exceed expectations in the future.

01/2022 in print issue 15 of Intelligent SME.tech and online on magazine.intelligentsme.tech

Digital Publication

Blog Series

EMMA DESIGNS THE E-COMMERCE ARCHITECTURE OF THE FUTURE.
A SERIES.

At #Emma, we always try to share early, broadly and openly - this enables us to produce state-of-the-art products in fast iterations. But did you know our sleep products are not the only area of our business we try to constantly improve? 🧐 In his blog post series on Medium, our CTO Andreas Westendörpf explains how our Tech team aims to step up Emma´s IT systems to the company´s hypergrowth!

In nine posts, Andreas and his team illustrate why and how we have been working relentlessly on re-platforming our e-commerce platform.💪 Of course, he elaborates on the conditions one should follow to succeed in such an ambitious endeavour. The most important prerequisite of all? To have an #agile and #entrepreneurial team that goes for ambitious targets no matter what. At Emma, he´s definitely come to the right place.🤗

⏭Interested in finding out more about how our tech architecture is evolving? Then check out Andreas' entire blog series

12/2021 on Medium.com

Medium Article Series

Podcast Interview: programmier.bar

CTO-SPECIAL #10

Was können wir in Deutschland von anderen Arbeitskulturen lernen? Dieser und weiteren Fragen gehen wir in der neuen Folge unseres CTO-Formats nach und haben dazu Andreas Westendörpf, CTO von Emma – The Sleep Company, zu Gast.

Andreas ist selbst Informatiker und war aufgrund seines ausgeprägten Interesses an Technologien immer nah beim Programmieren dabei. Seine Laufbahn brachte ihn von Consulting-Tätigkeiten zunächst zur Zalando SE und anschließend zu Engel & Völkers, wo er das Technology Department im eigenen Tech-Startup, der Engel & Völkers Technology GmbH, aufbaute. Heute ist er bestrebt, Emma – The Sleep Company auf ein neues Level zu heben. Konkret bedeutet das einen Wechsel von funktionalen Teams zu Product Teams und weitere Umbauten von Strukturen, die wir in dieser Folge gemeinsam ergründen. Doch auch die übergeordnete Frage bewegt Andreas: Wie kann man mit Technologie den Schlaf verbessern?

In dieser Folge hört ihr mehr über Andreas’ Erfahrungen und den technischen Blickwinkel auf ein Matratzenunternehmen, das mehr als nur das ist.

11/2021 on programmier.bar and Spotify

Spotify Podcast

Podcast Interview: K5 CommerceCast

CC#7: SCHNELL & FLEXIBEL SKALIEREN WIE EMMA - THE SLEEP COMPANY

Als Start-Up ist man schnell unterwegs und skaliert bestenfalls genauso rasant. Doch irgendwann sorgt die Größe für Limitierung bei Systemen und jede Änderung braucht viele Handgriffe. Da den richtigen Technologie-Partner zu finden, ist nicht leicht.

Für Emma – The Sleep Company war daher eine composable commerce Lösung wichtig. Im brandneuen #K5CommerceCast erzählt CTO Andreas Westendörpf, warum ihre Entscheidung auf commercetools fiel und welche Möglichkeiten nun auch bei der Produktentwicklung entstanden sind.

10/2021 on k5.de and Spotify

Spotify Podcast

Conference Speaker: Meta Festival 2021 Masterclass

SWEET DREAMS WITH EMMA - POWERED BY COMMERCETOOLS

Emma – The Sleep Company is one of Europe’s fastest-growing tech startups with 750+ team members representing over 50 nationalities at international offices in Frankfurt, Manila, Lisbon, and Shanghai. Emma disrupts sleep by pushing the boundaries of what technology can do for rest with the aim to make a positive impact on people’s lives everywhere by enhancing their sleep. Having reached the limits and challenges of the previous system, a solution was needed that would carry Emma’s vision forward. In this masterclass you will get a deep insight into the philosophy and requirements of Emma and learn which challenges could be solved by working with commercetools.

09/2021 on https://www.meta-festival.com

Conference Speaker: Netlight EdgeX Vol. 9: Surrounded

WAKE UP! SLEEP TECH IS HERE

Sleep is surrounded with concepts fundamental to our well-being and ability to lead joyful and productive lives. When done right, sleep can act as a catalyst to unleash our full potential and this is what Emma is all about. But how do you innovate something as well known to everyone as sleep? This is the story of how Emma transformed itself from a low-tech, mattress retailer to an innovative sleep tech company.

06/2021 on https://edgex.live

Conference Speaker: TechConference 2020 (by TechAcademy e.V. | Goethe-Universität Frankfurt)

PUSHING THE BOUNDATIES OF SLEEP THROUGH TECHNOLOGY

The importance of a good night’s sleep is undeniable. In our impulse session Neuroscientist Dr. Verena Senn will provide some interesting facts on human sleep, our natural clock, and why good sleep can save the world. But how is that related to tech? Andreas Westendörpf (CTO) and Philipp Wagner (Director of Research & Development) will share exciting insights on how the tech team at Emma is working on saving the world by pushing the boundaries of sleep with innovative tech innovations you may have never heard of before, such as smart mattresses, headbands, lights and more!

11/2020 on conference.tech-academy.io

Youtube Video

Blog: Engel & Völkers Technology TechBlog

WELCOME TO THE ENGEL & VÖLKERS TECH-BLOG!

Conference Speaker: MacSysAdmin 2017

THE IT WORKPLACE IN THE AGILE AGE

10/2017 in Gothenburg (Sweden)

E&V IT @ MacSysAdmin 2017
Google Slides

Conference Speaker: code.talks 2017

HOW TO TRANSFORM A BRICK AND MORTAR INDUSTRY FROM WITHIN

Building the world's best platform for real estate brokerage

09/2017 in Hamburg (Germany)

Youtube Video
Engel & Völkers Presentation code.talks 2017
Google Slides

Conference Speaker: Marcus Evans — Digital Workplace Transformation

THE RADICAL AGILE WORKPLACE

Case Study: Transformation of internal IT

01/2017 in Cologne (Germany)

Marcus Evans - Digital Workplace Transformation - 26.01.2017
Google Slides

Publication: DMR No. 4/2008

MODEL (I)T

From IT manufacturer to a factory for virtual infrastructure services

12/2008 in Detecon Management Report (DMR)

DMR_Nr4_Heft_2008_E_Model(I)T.pdf
PDF English
DMR_Nr4_Heft_2008_D_Model(I)T.pdf
PDF German

Publication: Diploma Thesis

Plugin-basierte Komponentenarchitektur zum ticketbasierten, drahtlosen Zugriff auf ein geschütztes Netzwerk

05/2005 at University of Applied Sciences Bonn-Rhein-Sieg (Germany)

Diplomarbeit (mit pw).pdf
Password protected PDF GermanRequest access at andreas@westendoerpf.de